Digital Marketing Job Titles in 2023

Digital Marketing has constantly been evolving and so have the titles that are associated with it. 

In the early days, companies would hire Internet Marketers or telemarketers, however, in 2023, it somehow sounds outdated. 

Even the word internet is hardly used nowadays, replaced by its fancy alternative – The Web. And, we’re already in its third iteration – web 3.0 and I believe this is just the beginning. 

As discussed in my e-book A beginner’s guide to Digital Marketing, digital marketing can be branched into 6 core modules. 

1. Search Engine Optimization (SEO) 
2. Search Engine Marketing (SEM) 
3. Social Media Marketing 
4. Email Marketing 
5. Inbound Marketing 
6. Web Analytics 

Most of the digital marketing titles are centered around these modules. However, the list is not exhaustive. There are plenty of generic digital marketing titles that you will come across but in all probability, they will be connected to either one of the core modules. Here are the most commonly used digital marketing titles that you will see posted across job sites.

Search Engine Optimization

Technical SEO Specialist

A technical SEO specialist is someone who finds ways to optimize a website by creating sitemaps and enhancing page loading speed. Google’s page crawler goes through each and every website on the internet and indexes them according to relevance. Now, a website that is more optimized gets to rank higher on the SERP and this is where the technical SEO specialist comes in. They are like engineers who identify keyword strings, monitor search trends and make suitable changes to the content so as to rank higher on the SERP. 

A technical SEO specialist must be well-versed in SEO strategy and terms like crawling, rendering, indexing, content optimization and page speed.

SEO Manager

The SEO Manager heads the company’s search engine marketing strategy. They usually lead a team who are responsible for optimizing the content on the company’s official website to make sure organic traffic keeps flowing in. Their main KPI would be to rank the website higher on the Search Engine Results Page (SERP). They do this by constantly optimizing the content and updating Keywords to match search queries. SEO is a time taking and exhaustive process but it pays dividends if done right. 

Web Analytics skills are required for this role as this will help to analyze the data and take corrective action. The SEO Manager is expected to possess project management skills since they will be collaborating with various other stakeholders within the company and outside. The SEO Manager is also responsible for presenting the monthly reports and progress of the SEO team and the company’s website. 

Search Engine Marketing

Paid Search Specialist

A paid search specialist is someone who essentially works towards creating, polishing and executing successful PPC campaigns. They serve as the go-to point of contact for PPC questions and strategies across businesses. The PPC specialist is comfortable creating PPC proposals to carefully manage and optimize campaigns. They are also expected to deliver compelling and data-rich reports. 

The job functions for this role include the following: 

1. Research and create PPC campaigns. 
2. Monitor the success of the created campaigns and adjust them on a daily basis as necessary. 
3. Collaborate closely with the account manager and other stakeholders. 
4. Understand search engine optimization best practices and provide insight through client deliverables. 
5. Reliable management and reporting of monthly assigned work.

Campaign manager, Search

The Campaign Manager, Search is responsible for the overall paid account performance and execution, as well as mentoring and training other employees. Their goal is to use their expertise and provide recommendations that drive performance.

The job functions for this role include: 

1. Partner with the Account Managers to provide insights and develop best-in-class deliverables and reports for clients. 
2. Be an expert in paid media and have the ability to find creative solutions.  
3. Manage and oversee paid campaign set-up and execution.
4. Pull reports, prepare meaningful insights and recommendations and communicate these effectively in presentations.
5. Educate agency teams and clients on best practices and campaign objective requirements.
6. Ensure client invoice clearing and budget management.
7. Oversee the execution of the plan – regularly evaluate campaign performance, provide campaign post reports and ensure flawless campaign setup and digital activation.

Social Media Marketing

Social Media Coordinator

Social media coordinator is an entry-level position responsible for planning, executing and reporting on the company’s social media strategy. If done right, this can increase brand awareness and traffic to the company’s website. 

The social media coordinator usually reports to the social media manager and builds social media campaigns under their guidance. 

Sometimes, a social media coordinator may also handle influencer marketing, build online communities and reply to customer questions on the company’s social media platform. 

Social Media Manager

A social media manager is the brains behind the company’s social media strategy. They are responsible for the company’s social media presence across different platforms using paid and organic marketing strategies. This includes posting engaging and relevant content, conducting social media audits, designing campaigns and hitting publish. They must have an in-depth knowledge of digital scheduling tools, social media analytics and influencer marketing. 

In short, it is the responsibility of the social media manager to attract audiences to the company’s social media platforms and eventually convert them into loyal advocates of the brand. The success of the company’s social media presence rests heavily on the shoulders of the Social Media Manager.

Email Marketing

Email marketing specialist

The email marketing specialist exclusively manages email marketing campaigns targeted to users and customers. They are responsible for creating compelling emails and sending them out in a timely manner. 

The key responsibilities of an Email marketing specialist are as follows: 

1. Design compelling emails that contain an engaging subject line and text. 
2. Make sure there are enough call-to-action options in the email for the user to act upon it. 
3. Collaborate with internal partners such as the Email Automation team to help with the development and execution of Digital Adoption email campaigns. 
4. Manage timelines and work effectively to deliver on time and on budget
5. Facilitate legal and compliance approvals and language adaptations through translation partners if required.

Email Marketing Manager

An email marketing manager is responsible for promoting the company’s services, products and offers through emails. Depending on the size and tenure of the company, there might already be an email user list that the email marketing manager may use. If so, they can continue to send exciting offers to those customers and keep them engaged. However, if an email list doesn’t exist, it is the responsibility of the email marketing manager to create a list of users, take them through the customer journey and keep them engaged through relevant emails. 

Generally, an email marketing manager delegates the task of writing and designing emails to the copywriting and graphic designing team, but in the absence of such teams, they might have to carry out the task themselves. 

There are many email marketing platforms such as MailChimp, Rapidmeail and MailJet which can help send these emails out to thousands of subscribers and also analyze the open and clickthrough rates to determine the performance of the campaign.

Inbound Marketing

Content Manager

A content manager creates and implements engaging content, throughout the web for the company’s target audience. These may include white papers, videos, blogs, podcasts, event presentations, and social media engagement.

The key responsibilities of a content manager are as follows: 

1. Writing long and short-form copy for a wide range of communications: websites, email marketing and social media campaigns, blogs, newsletter stories and reports. 
2. Manage the end-to-end content development process from drafting new content to managing approvals and planning and executing the launch plan.
3. Conduct research and analysis on various topics to design engaging content. 
4. Develop a content plan that will contribute to the execution of successful media plans and campaigns.
5. Manage, post and increase engagement on social media and community platforms.
6. Seek new methods and creative strategies to increase awareness of key events including new product launches, milestones, special events, and patents. 

Web Analytics

Web Analyst

A web analyst role generally entails the person being proficient in data and campaign analysis to understand and predict future trends across the industry. Their findings can help the business position its digital strategy to reach the maximum number of audiences and in turn, generate growth for the company. 

The key responsibilities of a web Analyst are as follows: 

1. Proficiency with digital analytics tools such as Google Analytics, Facebook Insights, Social Studio, Brandwatch, Sprinklr, or Hootsuite. 
2. Providing timely and accurate reporting, analysis, and insights of key platforms which may include content analysis, social conversations/intelligence, trends/content ideation, audience insights, and competitor research analysis.
3. Ability in crafting compelling and clear stories out of data, and translate insights into key actionable and influential recommendations
4. Work alongside various internal teams and provide them with detailed analytical insights and recommendations. 
5. Ability to generate key insights from data and provide actionable recommendations

As a beginner in the digital marketing field, you may choose to specialize in any of the above titles, however, skills like data analytics and copywriting are universal skills and you should work towards mastering them eventually. Start with baby steps and get certified to earn credibility. It will help you go a long way in your career. 

What are your thoughts on these titles? Share them with us below!